Decentralizing Restaurant Loyalty
How Blackbird’s Web3-enabled membership platform benefits guests and restaurants alike.
Over the coming weeks, our Hellen team is excited to spotlight brands that inspire us by reimagining loyalty through emotional connections and a deeper sense of belonging. This week we’re looking at Blackbird, a loyalty platform that facilitates meaningful relationships between restaurants and patrons.
By allowing diners to track visits and earn rewards, and providing restaurants with valuable customer data, fan engagement, and fundraising opportunities, Blackbird empowers both parties to cultivate enduring relationships. Members earn perks and accrue $FLY, Blackbird’s native tokens, by dining at participating establishments. These flexible tokens can then be redeemed across various restaurants. As the Blackbird wallet expands, members gain access to additional benefits and experiences.
The program enhances the dining experience for members, who receive exclusive perks like unique offers, games, and off-menu items from participating restaurants. The decentralized platform also streamlines the dining experience, eliminating the need for multiple accounts at different restaurants. In turn, restaurants gain access to new patrons, increased awareness, and the opportunity to build relationships with customers through newsletters and access to Blackbird’s sophisticated data insights.
The Blackbird app simplifies participation, allowing members to check in effortlessly through NFC-enabled signage. Members can track their progress and explore the latest benefits and experiences seamlessly. Blackbird constantly refreshes the experience with limited-time benefits, ensuring an enticing membership with a diverse range of exclusive offerings. Each restaurant has the flexibility to customize available rewards, using chip readers for easy check-ins and immediate enhancements to the guest's dining experience.
In contrast to traditional loyalty programs, Blackbird stands out as a decentralized platform for the hospitality industry, streamlining and improving the loyalty experience for both restaurants and guests. With more brands exploring how Web3 can unlock real-world utility for consumers, we believe we’re going to see many more membership platforms like this: not limited to a single brand, but instead creating a more open ecosystem where members are in control of their data—and rewards that can be redeemed across many brands versus the traditional single-brand, closed-ecosystem model.