Social media has failed to create real brand relationships. But people are still connecting to brands that embrace variation and the messiness of other people.
Fun! Great read thanks. It sparked a conversation with a hotel client on what their brand might look like if we tucked away the physical property and amenities – putting only stories of travelers front and center. A challenge that bubbles up in this thought experiment is how to carefully tread the territory of 'perfected avatars' and indeed lean into human messiness. In our desire to break free of boxing people into categories, there's a danger in creating millions of perfect little glossy boxes that hide true humanity.
Fun! Great read thanks. It sparked a conversation with a hotel client on what their brand might look like if we tucked away the physical property and amenities – putting only stories of travelers front and center. A challenge that bubbles up in this thought experiment is how to carefully tread the territory of 'perfected avatars' and indeed lean into human messiness. In our desire to break free of boxing people into categories, there's a danger in creating millions of perfect little glossy boxes that hide true humanity.